Why Colorado restaurant's "White Appreciation Day" completely misses the point

A Colorado restaurant owner came up with "White Appreciation Day" on which Caucasian customers get 10% off. It's his response to Black History Month & Hispanic Heritage Month:


At first we just rolled our eyes, but then #WhiteAppreciationDay started trending on Twitter... We tweeted our thoughts & got a barrage of ignorance in return. How can some people so completely miss the point? Look at any American school history book & tally up the pages which focus on white history, black history, Native American history... If you can't see which groups are being under-represented, you need to work on your maths.

Every month in America is white history month. These "special" months only exist because of a lack of awareness about other groups' histories. America should be congratulated for them. It's a shame we don't have an Aboriginal history month in Australia.

Sadly it seems a lot of people don't understand the purpose of Black History Month, which President Ford officially recognised in 1976. He said "we can seize the opportunity to honour the too-often neglected accomplishments of black Americans in every area of endeavour throughout our history". Too-often neglected are the key words here. The month helps address inequalities in history teaching and awareness. Once these imbalances are addressed, it will no longer be necessary.

All these people are doing is perpetuating ignorance. Education & knowledge are things to embrace, not feel threatened by. And besides, how is giving only one skin colour a discount "celebrating all Americans"?

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